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E.l.f. Skin Launches ‘Divine Skintervention’ Campaign

Actress and comedian Megan Stalter joins the campaign.

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By: Rachel Klemovitch

Assistant Editor

E.l.f. Skin launches its “Divine Skintervention” campaign, to promote its skincare products in a comedic video with a ‘spooky vibe’ in tune with the season.
 
The campaign delves into the everyday skincare slip-ups —from pimple picking to sleeping in makeup. 
 
Actress and comedian Megan Stalter is the mischievous “Sinfluencer,” luring unsuspecting would-be skincare sinners into dreaded dilemmas. E.l.f’s Holy Hydration acts as the ‘skincare salvation.’
 
Kory Marchisotto, e.l.f. Beauty’s Chief Marketing Officer, said, 
 
“We’ve all committed skincare sins – and there’s no e.l.f.ing shame in that! We’re just here to rescue the community from making more of them. With this campaign, we’re putting a halo around proper skincare, demystifying horror stories that taking care of your skin is complex or cumbersome. We’ve made it e.l.f. SKIN’s priority to provide a straightforward routine that delivers great results without asking our community to have a PHD to understand it, or beaucoup bucks to access it.”
 
Rolling out across social media, television, and out-of-home platforms, the campaign also features an interactive landing page with a specialized quiz in the U.S. and the U.K. where consumers can “confess” their skincare sins and receive personalized product recommendations.
 
The campaign and its creative were conceived and produced with e.l.f. creative partner Day One Agency, further boosting e.l.f.’s position as an entertainment brand that surprises and delights its community.
 

 

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